For the past few years, video consumption is increasing quickly. Many advertisers and marketers have adopted video marketing and it is becoming an effective advertising medium.
If you want to optimize your video ads to increase its view engagement, standard-based advertising should be a part of your advertising planning.
About 36% of consumers say that they trust video ads and these ads are expected to generate up to $15.4 billion total ads spend.
What Exactly Are VAST & VPAID:-
VAST (Video Ad Serving Template) is a script which gives information to the video player. It facilitates and standardize the communication between video players and video ad server and based on ad requests coming from the VAST tag. The video ad server will return the creatives criteria about which ad to play, how the ad will show up, how long it will last, and whether users can skip it or not.
VPAID (Video Player Ad-serving Interface Definition) is a script that instructs a video player about which ad to play, length of the ad, when to surface the ad and where to place the play, pause function, etc. It allows their video players to accept more advertisement types and viewers can know more about the ad content in a single click. It helps you in seeing how individual ads are performing and engage the viewers with your advertisement.
Difference Between VAST & VPAID:-
VAST uses an XML script to give the video player specific instructions and establish this universal standard set of rules between video players and ad units, this ensures that the video ads run easily on all video players. It eliminates the cost and time traditionally associated with custom coding in-stream video ads.
VAST is important because it enables video players and ad servers to offer the same language. It benefits advertisers by It helps publishers by creating more monetizable and compatible demand.
VPAID tags help advertisers to track video ad performance, viewability, completion rate, and click-through rate by allowing users to fill in a subscription form, complete a survey, or even play a game through the video ad.
VAST (Video Ad Serving Template) and VPAID (Video Player Ad-serving Interface Definition)are mutually beneficial to advertisers and publishers because VPAID builds by adding a new level of interactivity and provides more capabilities than VAST. These two specifications have different purposes and can be used together, rather than independently.